What’s In Your Toolbox?
I thought I had all of the tools to handle any home repair project thrown at me. After all, my dual role as husband, father,… Keep Reading
Marketing During Inflation
I read a few interesting articles in The Wall Street Journal, The Harvard Business Review, and a few others recently about advertising during times of… Keep Reading
Chasing A Branded BBQ Legend
He cooked for countless numbers of soldiers as a mess sergeant in the Korean war. Afterward, he opened his own BBQ joint in a shambly… Keep Reading
Win the Heart!
While some people explore hobbies, recipes, and do-it-yourself projects on the internet, I investigate creativity in all forms for inspiration. A wise consultant once told… Keep Reading
Going Beyond The Standard Hiring Message
With such a huge need to hire people these days, you’ll want your message to stand out above everyone else. There are unique ways to… Keep Reading
Who Thinks This Way? My Co-Workers and I Do.
As you read this, I know you’ll see the common thread that is a part of our culture here at Mid-WestFamily Madison. Our mission is… Keep Reading
Prescription for Hiring – Beer and Balloons?
During your career you’ve probably experienced countless jobs you either remember fondly or simply walked away from. Pay, benefits, schedule, satisfaction, fulfillment, and work environment… Keep Reading
Word Count and Words Count
Blog experts suggest posts such as this should be 1500-2000 words. What? Do you have time for a nap? I’m jokingly tempted to embellish my… Keep Reading
Top-Of-Mind Awareness Using A Musical Image
You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product,… Keep Reading
New Times, New World… New Marketing?
Let’s learn from history. You might need to look around, hold your chin funny, and begin to re-think your current plan of attack. Is your… Keep Reading
