Are You a New Business Owner?
Did you start a new business in the last few years? Here is a harsh truth. About 2/3rds of all new businesses survive two years… Keep Reading
Social Media Nightmares
You wrote a beautiful post and it did exactly what you wanted it to do. It got a response! Great right? Except you didn’t see… Keep Reading
Now Hiring… the Right Person
CONGRATULATIONS! You did it! You filled the open position. It took a while, used up valuable resources of time and money, and cost you some… Keep Reading
Is Something Wrong?
In the course of your work day, you interact with people in their work persona and maybe a few of those same people as “themselves.”… Keep Reading
5 Tips to Encourage Employee Advocacy
Every one of your employees is an untapped treasure of social influence. Learn five tips to create a culture of employee advocacy
Avoid the DK Phenomenon
How can you expect people to choose you if they’re unaware you’re an option? How an Influencer Campaign can raise awareness with new and current customers.
The Best Ideas Prove Themselves by Spreading Like Pollen
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it… Keep Reading
Customers Do Care About You—When It’s About Them.
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a… Keep Reading
Content—the New Marketing Term Being Throwing Around with Unbridled Glee
Content Marketing is so simple a concept it’s hard to explain. Content marketing is educational but it is NOT about the products or services a… Keep Reading
The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten
Benjamin Franklin is credited with saying this and for many companies, the lure of a low price when choosing a vendor is sweet indeed. It’s… Keep Reading
