Recruitment in 2022 – Navigating the HR Minefield
Human Resources The job where you recruit, retain, attract, console, solve IT issues for remote workers, answer insurance issues, deal with attendance policies, and yes,… Keep Reading
Who Thinks This Way? My Co-Workers and I Do.
As you read this, I know you’ll see the common thread that is a part of our culture here at Mid-WestFamily Madison. Our mission is… Keep Reading
Customers Do Care About You—When It’s About Them.
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a… Keep Reading
Prescription for Hiring – Beer and Balloons?
During your career you’ve probably experienced countless jobs you either remember fondly or simply walked away from. Pay, benefits, schedule, satisfaction, fulfillment, and work environment… Keep Reading
How’s That Diet Going? Don’t Cheat on Your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
Diving Into the Data: How to use Google Analytics to Grow your Brand
Data can be a scary word. The data waters are often dark, deep, and unknown for most companies. But, if you are looking for ways… Keep Reading
What is Social Media Marketing?
According to Hootsuite, 1.3 million new users joined social media every day in 2020. With social media becoming more popular every day, it can be… Keep Reading
The Three Types of Potential Customers – Bears, Donkeys, and Tigers
I was reading my kids a bedtime story, and it made me think of a fun way to explain three of the types of people… Keep Reading
Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
3 Simple Steps to Start Content Marketing
In Tami’s recent blog, you got a taste of what content isn’t. Content is not shouting your sale from the rooftops or using your advertisement… Keep Reading