3 Reasons Marketing Campaigns Fail
Why do marketing campaigns fail? After countless hours and investment, you launched your campaign and it failed. Maybe it was just a little flameout or… Keep Reading
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Win the Heart!
While some people explore hobbies, recipes, and do-it-yourself projects on the internet, I investigate creativity in all forms for inspiration. A wise consultant once told… Keep Reading
Three Ways a Siding Company Can Beat Their Competition to the Best Leads
In today’s competitive market, siding companies need to do everything possible to stand out from the crowd. One way to do this is by beating… Keep Reading
The Best Ideas Prove Themselves by Spreading Like Pollen
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it… Keep Reading
Top Five Tips for Recruiting Millenials
Right now, it’s an employee’s job market. And I would know. I’m a millennial and just took a new job myself. So, in a world… Keep Reading
7 Reasons Marketing Is Like Stand-Up Comedy
Why didn’t the marketing couple get married? They weren’t on the same landing page. *ba-dum-tss* Lame joke aside, marketing is like stand-up comedy. I’m not… Keep Reading
Customers Do Care About You—When It’s About Them.
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a… Keep Reading
How’s That Diet Going? Don’t Cheat on Your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
The Three Types of Potential Customers – Bears, Donkeys, and Tigers
I was reading my kids a bedtime story, and it made me think of a fun way to explain three of the types of people… Keep Reading
Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
