How Influencer Marketing Can Help Grow Your Revenue
Years ago, the influencer world was limited to only celebrities and dedicated bloggers. Today, thousands of influencers across the world make a living from influencer… Keep Reading
Advertising
Three Tips for Successful Social Media Contests and One Big No-No
Contests are a fun way to create excitement for your business. With the death of third party cookies nearly upon us, it is crucial for… Keep Reading
Your Brand Promise Better Deliver
Have you ever gone to a movie full of anticipation because the trailer promised a thrill ride only to be disappointed with a so-so boring… Keep Reading
Targeted Display for Lead Generation
Having trouble attracting your target audience to your brand? As a business, you may ask yourself, “How do I get my products and services in… Keep Reading
The Gentle Art of Persuasion—The Four Levels of Social Influence
Social Influencing feels like the new buzz in marketing but it’s been around since Cleopatra showed up with that groovy eyeliner. There are four levels… Keep Reading
New Times, New World… New Marketing?
Let’s learn from history. You might need to look around, hold your chin funny, and begin to re-think your current plan of attack. Is your… Keep Reading
Straight From the Wizard Himself
The Keys To Successful Branding Roy Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Roy, together… Keep Reading
Protect Privacy in Advertising: Death of the Data Cookie
Are you confused about the so-called “death of the cookie”? Or the impact of Apple’s recent privacy changes in their iOS14 update? If so, you… Keep Reading
The Secret To Turning Perfect Strangers Into Your Best Customers
Our 7-Minute Guide to Full-Funnel Marketing Imagine a funnel shape – larger at the top and smaller at the bottom. If you’ve ever used a… Keep Reading
Five Annoying Things About Ads: Confessions of A Marketing Strategist
As a marketing strategist, I am exposed to a lot of marketing. Not just in my job, but also in my everyday life (did you… Keep Reading