How’s That Diet Going? Don’t Cheat on your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
Advertising
The Three Types of Potential Customers – Bears, Donkeys, and Tigers
I was reading my kids a bedtime story, and it made me think of a fun way to explain three of the types of people… Keep Reading
Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
Word Count and Words Count
Blog experts suggest posts such as this should be 1500-2000 words. What? Do you have time for a nap? I’m jokingly tempted to embellish my… Keep Reading
Sell More Without Spending More
What if you could sell more to your current customers, without spending another dime on advertising? What if you could turn everyone who subscribed to… Keep Reading
Top-Of-Mind Awareness Using A Musical Image
You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product,… Keep Reading
The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten
Benjamin Franklin is credited with saying this and for many companies, the lure of a low price when choosing a vendor is sweet indeed. It’s… Keep Reading
How to Prove Your Marketing Strategy Works: Key Performance Indicators
In The Art of War, Sun Tzu said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Keep Reading
Bar Stool Q & A: Branding with Joe Daguanno – Master Marketing Mixologist
Welcome to our series, Bar Stool Q & A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top-shelf tips,… Keep Reading
How Influencer Marketing Can Help Grow Your Revenue
Years ago, the influencer world was limited to only celebrities and dedicated bloggers. Today, thousands of influencers across the world make a living from influencer… Keep Reading