Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
Audio Branding
Top-Of-Mind Awareness Using A Musical Image
You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product,… Keep Reading
Bar Stool Q & A: Branding with Joe Daguanno – Master Marketing Mixologist
Welcome to our series, Bar Stool Q & A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top-shelf tips,… Keep Reading
You’re on Mute: How to Speak Up with Podcasting
Does your marketing need a strategy to rise above the noise? Do you want to reach new audiences and increase brand loyalty? As an influencer… Keep Reading
Straight From the Wizard Himself
The Keys To Successful Branding Roy Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Roy, together… Keep Reading
How the “Advertising Lullaby” is Robbing Your Business of its Advertising Dollars
Turn the Car Around, We Could Use Some of That! What sounds better to you? “Fred’s Fine Foods has all of your grocery needs!” Or,… Keep Reading
