How to Delight Your Customers
Does the hardest working business always win? Nope, it’s the one customers like the most. I’m not talking about satisfaction. A customer is satisfied if… Keep Reading
Content Marketing
Three Ways a Siding Company Can Beat Their Competition to the Best Leads
In today’s competitive market, siding companies need to do everything possible to stand out from the crowd. One way to do this is by beating… Keep Reading
The Best Ideas Prove Themselves by Spreading Like Pollen
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it… Keep Reading
7 Reasons Marketing Is Like Stand-Up Comedy
Why didn’t the marketing couple get married? They weren’t on the same landing page. *ba-dum-tss* Lame joke aside, marketing is like stand-up comedy. I’m not… Keep Reading
How’s That Diet Going? Don’t Cheat on Your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
The Three Types of Potential Customers – Bears, Donkeys, and Tigers
I was reading my kids a bedtime story, and it made me think of a fun way to explain three of the types of people… Keep Reading
Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
3 Simple Steps to Start Content Marketing
In Tami’s recent blog, you got a taste of what content isn’t. Content is not shouting your sale from the rooftops or using your advertisement… Keep Reading
Word Count and Words Count
Blog experts suggest posts such as this should be 1500-2000 words. What? Do you have time for a nap? I’m jokingly tempted to embellish my… Keep Reading
Content—the New Marketing Term Being Throwing Around with Unbridled Glee
Content Marketing is so simple a concept it’s hard to explain. Content marketing is educational but it is NOT about the products or services a… Keep Reading
