Elyse Birkett
Turning Insight Into Impact
With nearly a decade of hands-on experience in digital marketing and a deep specialization in SEO, Elyse Birkett brings both strategic insight and operational know-how to her role as Lead Digital Client Success Manager at Mid-West Family Madison. She helps businesses grow by aligning digital strategies with disciplined execution, turning ideas into action, and delivering results that matter.
Her approach is rooted in curiosity, creativity, and a genuine passion for helping others. Elyse is energized by the opportunity to listen, learn, and apply her knowledge in ways that move clients forward. For her, success isn’t just about hitting metrics; it’s about understanding each client’s goals, collaborating across teams, and delivering strategies that truly make a difference.
More Than Just Marketing
Born and raised in a small town in central Wisconsin, Elyse has called Madison home for most of her life. She draws on her local knowledge and years of experience to guide projects that help businesses connect with their audiences in meaningful ways. Elyse blends creative thinking with detail-oriented project management to keep timelines, teams, and tactics on track.
When She’s Not at Work…
When Elyse is not managing digital campaigns, she keeps busy with a wide range of hobbies, including cooking, gardening, crafting, traveling, and spending time with her large extended family. A lifelong music lover, you can find her either spinning records or catching live shows at local venues. Unless there’s a college basketball game on, she’s usually on the go.
Elyse’s Faves:
Music Genres: Rock (punk, indie, metal, classic) with a bit of pop sprinkled in
Top Artists: Tom Petty & the Heartbreakers, 311, Incubus, The Fratellis
Favorite Madison Spots: Live shows at The Majestic, Regent Street on football Saturdays, and the east side social scene
Why Mid-West Family?
“The energy here is electric. Everyone is creative, collaborative, and genuinely invested in our clients’ success. That kind of momentum drives smart, impactful strategies, and it makes coming to work every day something I actually look forward to.”
