La Movida
WLMV 1480 AM and 94.5 FM, La Movida, is the heartbeat of the Latino community in South Central Wisconsin. Since 2002, it’s been the go-to place for 78,000+ Latinos in Dane County, offering a blend of music, news, and entertainment that truly connects with its listeners. Run by husband-and-wife duo Luis and Lupita Montoto, La Movida broadcasts 24/7, playing the latest Top 40 Spanish hits and classic favorites. With shows like the La Movida Morning Show, El Debate, and A Todo Ritmo, plus news from En el Aire Audio en Español, it’s a trusted source for local events and resources, keeping the community informed, engaged, and united.
RADIO STATION PROFILE
Call letters: WLMV-FM & AM
Frequency: 94.5 MHz & 1480 kHz
Format: Spanish
Slogan: Madison’s only Spanish station
Web: lamovidaradio.com
Power: 36,000 watts
THE MUSIC
Shakira
Pitbull
Bad Bunny
Ricky Martin
Pepe Aguilar
Enrique Iglesias
J Balvin
Luis Fonsi
SHOW LINEUP
Weekdays
6am-9am: La Movida Morning Show con Luis Montoto
9am-10am: El Debate
12pm-1pm: En Vivo con Victor Arellano
1pm-3pm: A Todo Ritmo con Lupita Montoto
3pm-7pm: Jesús Castro “El Cachanilla”
RADIO COVERAGE
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😱 El cantante Christian Nodal ha dejado de ser el titular de los derechos sobre su propio nombre y marca comercial, según confirma un documento oficial del Instituto Mexicano de la Propiedad Industrial (IMPI). Lo que más ha sorprendido, es que su propio padre y ex representante, Jaime González, fue quien se quedó con los derechos comerciales del nombre, al renovar la titularidad del registro a principios de este mes, esto sin haberle informado del proceso a Christian, quien originalmente le otorgó un poder para representarlo legalmente cuando él aún era menor de edad, hasta 2035. El distanciamiento con su familia es total, incluso, el cantante dejó de seguir en Instagram a sus padres, Silvia Cristina Nodal y Jaime González, así como a su hermana Amely.
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Aviso de Tornado🌪️
Manténganse a salvo y resguárdense en el sótano y alejado de puertas y ventanas. 🌪️ 🚨 ‼️THIS HAS BEEN ALLOWED TO EXPIRE
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A TORNADO WARNING has been issued for Juneau, Vernon counties until 14 Apr 6:00PM. Seek shelter now! Tune in to 15 News for the latest updates.
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La semana pasada, Scott, de Bavaria Sausage, nos visitó para prepararnos unas deliciosas quesadillas de chorizo y salchichas *bratwurst*; ¡incluso organizó un sorteo de carnes para nuestro personal! La variedad de carnes es increíble, ¡y queremos que tú también participes! Regístrate cada semana en el «Meat Raffle Monday» para tener la oportunidad de ganar $100 para gastar en Bavaria. ¡Regístrate en lamovidaradio.com!
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OUR TALENT
Lupita Montoto
Lupita Montoto is a beloved voice in Madison’s Latino community and a pioneer in Spanish-language radio. As co-founder of La Movida Radio (WLMV 1480 AM / 94.5 FM), she created a vital platform for news, information, and cultural connection. Her popular afternoon show, “A Todo Ritmo,” (meaning “At Full Rhythm”) has entertained and informed listeners for nearly two decades with its upbeat mix of music, community news, and engaging discussions. Lupita’s genuine connection with her audience has made her a trusted source of information and a celebrated advocate for the Latino community in Wisconsin.
Luis Montoto
Luis Montoto is a veteran radio personality with over 20 years of experience. He is the co-founder and morning show host of La Movida Radio, the first and only 24/7 Spanish-language radio station in southern Wisconsin. His show, “Wicho y La Bola,” provides a lively mix of music, news, and information for the Latino community. Luis is passionate about serving his community and uses his platform to celebrate Latino culture and advocate for education and empowerment.