La Movida
WLMV 1480 AM and 94.5 FM, La Movida, is the heartbeat of the Latino community in South Central Wisconsin. Since 2002, it’s been the go-to place for 78,000+ Latinos in Dane County, offering a blend of music, news, and entertainment that truly connects with its listeners. Run by husband-and-wife duo Luis and Lupita Montoto, La Movida broadcasts 24/7, playing the latest Top 40 Spanish hits and classic favorites. With shows like the La Movida Morning Show, El Debate, and A Todo Ritmo, plus news from En el Aire Audio en Español, it’s a trusted source for local events and resources, keeping the community informed, engaged, and united.
RADIO STATION PROFILE
Call letters: WLMV-FM & AM
Frequency: 94.5 MHz & 1480 kHz
Format: Spanish
Slogan: Madison’s only Spanish station
Web: lamovidaradio.com
Power: 36,000 watts
THE MUSIC
Shakira
Pitbull
Bad Bunny
Ricky Martin
Pepe Aguilar
Enrique Iglesias
J Balvin
Luis Fonsi
SHOW LINEUP
Weekdays
6am-9am: La Movida Morning Show con Luis Montoto
9am-10am: El Debate
12pm-1pm: En Vivo con Victor Arellano
1pm-3pm: A Todo Ritmo con Lupita Montoto
3pm-7pm: Jesús Castro “El Cachanilla”
RADIO COVERAGE
FOLLOW US ON FACEBOOK
APRESURATE!!!🎉🎉🎉🎉
Quedan muy pocos boletos💃🏽🕺🏿
GM Music, HC Entertainment y La Movida radio presentan:
🔹️La Fiera de Ojinaga 🐯
🔸️La Energía Norteña⚡️
*Principes de la Sierra
*Sonora Dinamita de Colombia
*Janexy y Dj Edson.
🗓Viernes 6️⃣ de Febrero
En el Alliant Energy Center📍1919 Alliant Energy Center Way Madison,WI 53713
📢Cupo limitado‼️
Boletos en Tiendas de Costumbre y en ticketon.com
ticketon.com/events/la-fiera-de-ojinaga--la-energia-nortea-madison-wi-2026-02-06-23wwsvfc3ot4
▶️Info y VIP al (920) 638-8878
🔥🔥Será espectacular‼️
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Los esperamos en Manejando en Wisconsin con Safe Communities y Amigos En AzulWe are continually grateful for our partnership with La Movida Madison!
Once a month the Dane County Traffic Safety Commission (TSC) partners with La Movida for a show on different traffic safety topics! This photo is from a show about the judicial system!
Tune into La Movida the following dates to learn more:
February 13 - Driver Safety
March 13 - Stop on Red
April 10 - Work Zone Safety
May 8 - DMV + Car Inspection
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Lupita Montoto Historias Podcast #2
Pequeños Momentos que Cambian tu Día🌟
Te invito a escucharlo y compartirlo.
Gracias 🙏
Pequeños Momentos que cambian tu vida Lupita Montoto Historias - El Debate - La Movida Madison
omny.fm
Pequeños momentos que te ayudan hacer la vida mas fácil, recordar momentos felices, Son Historias que te hacen la vida mas amena. Esto es Lupita historias un podcast que te ara recordar esos momento...0 CommentsComment on Facebook
🎉¡Paquete de Energía GRATIS!
Empieza el año ahorrando energía y dinero con Focus on Energy.
✅ ¿Sabías que todos los clientes de Madison Gas and Electric pueden recibir GRATIS un Paquete de Energía cada año?
Este paquete incluye productos para reducir tu consumo de energía y hacer tu hogar más eficiente.
✨ Lo mejor: ¡Es completamente GRATIS y te lo entregan directamente en tu casa sin costo!
Haz tu pedido hoy aquí 👉 focusonenergymarketplace.com/free
¡Empieza el 2026 ahorrando energía y cuidando el planeta! 🌍💡
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Mañana la celebración del Los Tres Reyes Magos en Centro Dane County a partir de las 12pm
No falten🌟🎉
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Rifa de boletos y regalos para el bailazo de La Energía Norteña y La Fiera de Ojinaga el próximo 6 de Febrero en el Alliant Energy Center
Suerte a todos!!!💃🏽🕺🏿🎙️
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OUR TALENT
Lupita Montoto
Lupita Montoto is a beloved voice in Madison’s Latino community and a pioneer in Spanish-language radio. As co-founder of La Movida Radio (WLMV 1480 AM / 94.5 FM), she created a vital platform for news, information, and cultural connection. Her popular afternoon show, “A Todo Ritmo,” (meaning “At Full Rhythm”) has entertained and informed listeners for nearly two decades with its upbeat mix of music, community news, and engaging discussions. Lupita’s genuine connection with her audience has made her a trusted source of information and a celebrated advocate for the Latino community in Wisconsin.
Luis Montoto
Luis Montoto is a veteran radio personality with over 20 years of experience. He is the co-founder and morning show host of La Movida Radio, the first and only 24/7 Spanish-language radio station in southern Wisconsin. His show, “Wicho y La Bola,” provides a lively mix of music, news, and information for the Latino community. Luis is passionate about serving his community and uses his platform to celebrate Latino culture and advocate for education and empowerment.