Radio Broadcasting
How can your business break through the noise and truly connect with local audiences? At Mid-West Family Madison, we specialize in helping businesses like yours stand out. With eight diverse radio stations—ranging from Solid Rock JJO to Magic 98—we offer something for every listener, from hard rock and ‘80s hits to sports talk and urban R&B. What sets us apart? We partner with local businesses daily to deliver your message to thousands of engaged listeners. All the audiences you want, all in one place. Let Mid-West Family Madison amplify your brand and drive real results.
Why Radio Advertising Matters
Radio reaches people in real life moments, where they can engage with on‑air talent and memorable campaigns that build trust, turning casual listeners into loyal customers.
Mid‑West Family Madison delivers custom radio strategies built around your goals, budget, and ideal customers. Whether you need brand awareness, event promotion, or a full‑funnel campaign, our team develops a plan that integrates creative planning and tracking.
We partner with local businesses daily to deliver their message to thousands of engaged listeners. All the audiences you want, all in one place. Let Mid-West Family Madison amplify your brand and drive real results.
What are Mid-West Family Madison Radio Stations?
Our partners are a group of eight local radio stations that target diverse customers across Southern Wisconsin. Each station features well‑known on‑air personalities, local promotions, and community events that keep listeners engaged, making your ads feel like part of the conversation—not a break from it.
Radio Advertising Services & Benefits
On‑Air Commercials
Build awareness with 15, 30, and even 60 second spots scheduled throughout the day on stations your customers trust. Consistency keeps your business top of mind and encourages conversion.
Live Reads & Endorsements
Tap into the influence of well‑known radio hosts as they share personality‑driven messages to build credibility quickly.
Sponsorships & Features
Attach your brand to weather, traffic, sports updates, and contests to reinforce association in high‑attention moments.
Events & Promotion
Pair your schedule with station events and community promotions to generate real engagement.
Sports & Farm Networks
Reach fans on specialized networks that target hard‑to‑reach audiences like business owners, farmers, and high‑value consumers.
Streaming Audio & Podcasts
Extend your radio strategy to reach streaming audiences on their devices. Consistent strategy across platforms ensures your message is clear.
Join Madison's Marketing Leaders
Magic 98
WMGN
98.1FM
Target: A25-54
Format: Adult Contemporary
Over 30 years as Southern Wisconsin’s leader in Adult Contemporary, Magic 98 keeps the workday upbeat with timeless hits and a feel-good listener experience. Loyal audience, female, likely to be married, likely to own a home and employed in white-collar jobs with higher incomes.
Madison’s Country Q106
WWQM
106.3FM
Target: A18-49
Format: Country
Madison’s Country Q106 is a contemporary country hit radio station with an over 40-year heritage. Q106 brings top country music, and a listener-first experience with local personalities, including veterans like Fish from “Fish with Friends.” The station delivers lively morning shows audiences love and often follow on their morning drive.
Solid Rock JJO
WJJO
94.1FM
Target: A18-49
Format: Rock
WJJO, with a 50,000 watt signal, rocks South Central Wisconsin and Northern Illinois, featuring artists like Metallica, Linkin Park, Korn, Green Day, and more! Mornings kick off with Johnny and Dee and nights with Lou Brutus, mixing hard rock, metal, a touch of classic, exclusive interviews, emerging artists, and the latest in rock news.
The Zone
WOZN
96.7FM / 1670AM
Target: M18+
Format: Sports Talk
Partnering with the Wisconsin Sports Zone Network, The Zone covers 10 counties in Southern Wisconsin. Featuring both syndicated ESPN shows and local sports, The Zone delivers analysis, play-by-play, and expert takes. It’s “The Wisconsin Sports Zone Network Update” across its 15 stations.
93.1 JAMZ
WJQM
93.1FM
Target: 18-49
Format: Urban Top 40 / Hip-Hop
93.1 JAMZ delivers chart-topping hip-hop, R&B, and Urban Top 40. The lineup flows from Throwback Lunch to Dee Dayz of Madtown, with DJ Fusion owning the afternoons and spinning the 5 O’Clock Quick Fix—occasionally dropping rare gems from the JAMZ vinyl vault.
La Movida
WLMV
94.5FM / 1480AM
Target: A18+
Format: Spanish Top 40
WLMV is the first and only Spanish radio station in South Central Wisconsin. La Movida, offering a Spanish mix, local news, sports, and cultural programming, is led by Luis and Lupita Montoto, a husband-and-wife team committed to Dane County’s 79,000+ Latino population.
The Resistance Madison
WRIS-FM
106.7FM
Target: A18-49
Format: Alternative
106.7 The Resistance is Madison’s alternative, delivering a mix of alternative rock and indie tracks. Serving the vibrant 20-30-something crowd, it features artists like Twenty One Pilots, Coldplay, and Imagine Dragons, all while supporting the local music scene.
The Farm
WHIT
1550 AM / 97.7 FM
Target: A35+
Format: Classic Country / Classic Rock
A rural station blending 80s/90s country and rock. Featuring Dolly Parton, Bruce Springsteen, Garth Brooks, and CCR, there’s something for everyone—especially on Bonfire Saturday Night. Stay updated on Wisconsin farming with Midwest Farm Reports and “Making You A Little Smarter.”
Join Madison’s Radio Advertising Experts
Partner with your local radio and digital advertising agency to get the best results for your business. Our Mid‑West Family Madison team knows Wisconsin and brings deep local insight to every campaign. We offer:
- Local expertise with decades of experience.
- Full‑service digital marketing solutions for cohesive messaging.
- Results‑driven approach focused on measurable outcomes.
- Custom strategies tailored to your goals, industry, and budget.
- A trusted partnership that feels like an extension of your own marketing team.
FAQ
Radio broadcasting helps spread the word on your business by offering repeated audio advertising. Consistent presence builds brand recognition so that when listeners see your business, they are ready to buy.
Businesses who are looking to target local audiences and gain brand recognition in their city are often good candidates for radio broadcasting. This includes retailers, medical offices, events, restaurants, community organizations and much more!
Mid‑West Family Madison targets a range of customers on multiple channels around Madison including Country, R&B, Sports and Farm. Match your message to the audience that fits your ideal customer and get started today!
We start by learning your business goals and then build a messaging schedule around the stations that make the most sense for your audience. With eight local stations, your campaign will target specific demographics and interests while still delivering strong reach across Dane County.
We also suggest pairing with digital marketing tactics like programmatic ads, IP targeting, SEO/CRO, or web development to extend your message to online presence. All campaigns are refined using performance data, and adjusted for better results over time.
Mid‑West Family Madison combines local roots with multi channel marketing capabilities, giving you one partner for radio, digital, and community engagement. Our team lives and works in the Madison area, so we understand local trends and use that insight to craft campaigns that feel authentic.
Get Your Brand On-Air Now
Discover the power of local radio broadcasting.
