Is Something Wrong?
In the course of your work day, you interact with people in their work persona and maybe a few of those same people as “themselves.”… Keep Reading
branding
5 Tips to Encourage Employee Advocacy
Every one of your employees is an untapped treasure of social influence. Learn five tips to create a culture of employee advocacy
Top Five Tips for Recruiting Millenials
Right now, it’s an employee’s job market. And I would know. I’m a millennial and just took a new job myself. So, in a world… Keep Reading
Customers Do Care About You—When It’s About Them.
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a… Keep Reading
How’s That Diet Going? Don’t Cheat on Your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
Having a Brand vs. Building a Brand
You do branding. You have a great logo, a specific set of colors, and finally, use the same font in all your marketing. You do… Keep Reading
Word Count and Words Count
Blog experts suggest posts such as this should be 1500-2000 words. What? Do you have time for a nap? I’m jokingly tempted to embellish my… Keep Reading
Top-Of-Mind Awareness Using A Musical Image
You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product,… Keep Reading
Bar Stool Q & A: Branding with Joe Daguanno – Master Marketing Mixologist
Welcome to our series, Bar Stool Q & A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top-shelf tips,… Keep Reading
Your Brand Promise Better Deliver
Have you ever gone to a movie full of anticipation because the trailer promised a thrill ride only to be disappointed with a so-so boring… Keep Reading
