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Top of mind awareness

Top-Of-Mind Awareness Using A Musical Image

Advertising, Audio Branding, Branding / By Paul Blair

You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product,… Keep Reading

Are Taglines Important?

Bar Stool Q & A: Discussing Taglines With Heather Wantoch – Master Marketing Mixologist

Advertising, Marketing Strategy / By Andy Bontz

Welcome to our new series, the Bar Stool Q&A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top shelf… Keep Reading

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