Is Something Wrong?
In the course of your work day, you interact with people in their work persona and maybe a few of those same people as “themselves.”… Keep Reading
marketing strategy
Avoid the DK Phenomenon
How can you expect people to choose you if they’re unaware you’re an option? How an Influencer Campaign can raise awareness with new and current customers.
3 Reasons Marketing Campaigns Fail
Why do marketing campaigns fail? After countless hours and investment, you launched your campaign and it failed. Maybe it was just a little flameout or… Keep Reading
Three Ways a Siding Company Can Beat Their Competition to the Best Leads
In today’s competitive market, siding companies need to do everything possible to stand out from the crowd. One way to do this is by beating… Keep Reading
Going Beyond The Standard Hiring Message
With such a huge need to hire people these days, you’ll want your message to stand out above everyone else. There are unique ways to… Keep Reading
The Best Ideas Prove Themselves by Spreading Like Pollen
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it… Keep Reading
7 Reasons Marketing Is Like Stand-Up Comedy
Why didn’t the marketing couple get married? They weren’t on the same landing page. *ba-dum-tss* Lame joke aside, marketing is like stand-up comedy. I’m not… Keep Reading
Who Thinks This Way? My Co-Workers and I Do.
As you read this, I know you’ll see the common thread that is a part of our culture here at Mid-WestFamily Madison. Our mission is… Keep Reading
Customers Do Care About You—When It’s About Them.
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a… Keep Reading
How’s That Diet Going? Don’t Cheat on Your Marketing Strategy
There are no cheat days in marketing. Maybe I should write this post next February after the allure of a fitness resolution wears off. Roy… Keep Reading
