Local Marketing Agency
RADIO. DIGITAL. COMMUNITY.
Radio
In a world of static and silence, one local marketing agency dares to be different: Mid-West Family Madison. We're your all-access pass to eight radio stations across Southern Wisconsin, from Magic 98 to Solid Rock JJO and Q106. Each of our stations are deeply connected to everything local, engaging with the community through events, concerts, supporting local causes, and reaching thousands of listeners through traditional and streaming radio.
Digital
Our digital strategies can stand on their own—or, even better, amplify your radio buy for next‑level synergy. With decades of hands‑on experience, we zero in on what matters most to you—brand lift, lead flow, repeat sales, in‑store traffic, or hometown buzz. Our toolbox spans SEO, Google Ads, web builds, targeted email, IP targeting, and more. Every move is tracked, measured, and reported, to show real results against your biggest goals.
Community
Community impact is more than a slogan for Mid‑West Family Madison—it’s a calendar full of give‑back events. We power the AmFam Children’s Hospital Radiothon, Veteran’s Radiothon, Storyteller’s Jam, Dee’s Radiothon for Kids, and Fusion’s Backpack Drive. Add Kibble for a Cause, Tats for Tots, and the cheeky Your Fly Is Open Golf Outing, and you’ve got prime chances for brands to reach local listeners while fueling causes that matter right here.
Client Success
William Thomas Jewelers
Discover the Spark Behind Madison’s Hidden Gem!

Curious how a local jeweler turned custom craftsmanship into a shining success? Find out how William Thomas Jewelers partnered with Mid-West Family Madison to grow their brand and build trust that keeps customers coming back—and sending their friends! From radio buzz to a sleek new website and targeted digital strategy, see what sets them apart.
William Thomas Jewelers strengthens their brand by utilizing the following marketing tactics:
- Magic 98 App Sponsorship
- New Website
- Targeted Display Ads
- IP Targeting
- Website Hosting & Maintenance
Mad City Moving
Stress-Free Moves Start Here.

Discover how a local, woman-led moving company became Madison’s most trusted name in relocation. From a 4.4 Google rating to loyal customers who move with them time and again, Mad City Moving has proven it’s not just about getting your stuff from A to B—it’s about getting it there right.
Mad City Moving dominates its competition with the following marketing tactics:
Benjamin Plumbing
The Name Dane County Trusts—For Generations.

Benjamin Plumbing has been serving families and businesses with expert plumbing and unmatched integrity for decades. Learn how this second-generation, family-owned business keeps growing through dedication, professionalism—and smart marketing with Mid-West Family Madison.
Benjamin Plumbing remains a household name in Dane County with incredible customer service, hard work, and consistent marketing:
Why Mid-West Family Madison
Local isn’t a buzzword at Mid‑West Family Madison—it’s our DNA. Our staff lives, works, and grew up right here, giving us a real‑time pulse on Dane County life. That hometown insight fuels campaigns tuned to local rhythms and real business goals. Most brands we serve are neighbors, not faceless corporations, and that proximity is our edge. Because we’re part of the community we market, every idea lands with relevance, authenticity, and heart.
Testimonials
Zachary Slaby2025-06-06Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ Exceptional Service and Stunning Facility – Midwest Broadcasting My contact when working with them Leia Schneeberger - she never disappoints. If you're seeking a broadcast partner that combines professionalism, creativity, and genuine care for your business, look no further than Midwest Broadcasting. From the moment you step into their beautifully designed building, you’re greeted with an atmosphere of innovation and warmth. The modern architecture and inviting interiors reflect their commitment to excellence and creativity. The staff at Midwest Broadcasting is equally impressive. Every team member is not only knowledgeable but also approachable and genuinely invested in your success. Their collaborative approach ensures that your vision is heard and brought to life with precision and passion. When it comes to marketing, Midwest Broadcasting stands out. They craft tailored strategies that resonate with your target audience, leveraging their extensive reach and expertise to elevate your brand. Whether you're a small business or a growing enterprise, their marketing solutions are designed to drive results and foster long-term success. Partnering with Midwest Broadcasting means more than just media exposure—it’s an investment in a relationship built on trust, creativity, and a shared commitment to your business's growth. Lisa White2025-06-04Trustindex verifies that the original source of the review is Google. We have had the greatest experience with the Midwest family Madison!! Their personability and high skill level makes them the best. I'm sure we will be doing business with them for a very long time! Tracy Ghiloni2025-06-03Trustindex verifies that the original source of the review is Google. Leia at Midwest is the best. She is on top of things and very helpful in our advertising needs. Love Q106 radio and listen to it often Mason Tikkanen2025-06-03Trustindex verifies that the original source of the review is Google. Quality team of marketing experts. Leia and the rest of the team we've met really know how to bring it with marketing strategy and tactics. Highly recommend them for any kind of advertising you can imagine. Stacy Shropshire2025-06-02Trustindex verifies that the original source of the review is Google. Leia from Mid-West Family Broadcasting and her team have been an absolute pleasure to work with! Their patience and dedication to understanding our business needs made the entire process seamless and stress-free. Leia took the time to guide us through every step, offering tailored solutions for our needs. Her professionalism, enthusiasm, and genuine care for our success truly stand out. We’re so grateful for her partnership. Highly recommend Leia and Mid-West Family Broadcasting to anyone looking to grow their brand! Kurt Felt2025-06-02Trustindex verifies that the original source of the review is Google. I love working with the Mid-West Family radio stations, and specifically with my rep, Leia. They have the formats I need to promote our 70 different concerts and four house shows, and they are able to turn things around quickly. All of the on-air talent and the administrative team are on the ball too. Do your business a favor, and talk with Leia about your marketing needs! Brenda Roessler2025-06-02Trustindex verifies that the original source of the review is Google. Have worked with MWF and Leia for almost 20 years! They know their stuff and help in every aspect to assist in your businesses success. Dan O'Brien2025-06-02Trustindex verifies that the original source of the review is Google. Mid-West Family Madison is great to work with. I've advertised with them for the past 12, mainly on JJO, and Johnny & Dee have been awesome to work with over all of these years. My rep Leia Schneeberger, is very responsive and full of good ideas. The past few years I also advertised on Q106. Fish & Elizabeth Mary are always working hard to connect me with their listeners. I look forward to many more years of successful marketing together. Thank you! Sherah LaMalfa2025-06-02Trustindex verifies that the original source of the review is Google. If I could give 1,000 stars, I would! Leia is personable, fun, and an absolute blast to be around. She makes things happen. I’ve never met someone so on top of their game—she’s a total rockstar! Julia2025-05-18Trustindex verifies that the original source of the review is Google. Over 200 guitars and so many cool nostalgia inside. Plus the staff is AWESOME!