Local Marketing Agency
RADIO. DIGITAL. COMMUNITY.
Radio
In a world of static and silence, one local marketing agency dares to be different: Mid-West Family Madison. We're your all-access pass to eight radio stations across Southern Wisconsin, from Magic 98 to Solid Rock JJO and Q106. Each of our stations are deeply connected to everything local, engaging with the community through events, concerts, supporting local causes, and reaching thousands of listeners through traditional and streaming radio.
Digital
Our digital strategies can stand on their own—or, even better, amplify your radio buy for next‑level synergy. With decades of hands‑on experience, we zero in on what matters most to you—brand lift, lead flow, repeat sales, in‑store traffic, or hometown buzz. Our toolbox spans SEO, Google Ads, web builds, targeted email, IP targeting, and more. Every move is tracked, measured, and reported, to show real results against your biggest goals.
Community
Community impact is more than a slogan for Mid‑West Family Madison—it’s a calendar full of give‑back events. We power the AmFam Children’s Hospital Radiothon, Veteran’s Radiothon, Storyteller’s Jam, Dee’s Radiothon for Kids, and Fusion’s Backpack Drive. Add Kibble for a Cause, Tats for Tots, and the cheeky Your Fly Is Open Golf Outing, and you’ve got prime chances for brands to reach local listeners while fueling causes that matter right here.
Curious how a local jeweler turned custom craftsmanship into a shining success? Find out how William Thomas Jewelers partnered with Mid-West Family Madison to grow their brand and build trust that keeps customers coming back—and sending their friends! From radio buzz to a sleek new website and targeted digital strategy, see what sets them apart.
William Thomas Jewelers strengthens their brand by utilizing the following marketing tactics:
- Magic 98 App Sponsorship
- New Website
- Targeted Display Ads
- IP Targeting
- Website Hosting & Maintenance
Discover how a local, woman-led moving company became Madison’s most trusted name in relocation. From a 4.4 Google rating to loyal customers who move with them time and again, Mad City Moving has proven it’s not just about getting your stuff from A to B—it’s about getting it there right.
Mad City Moving dominates its competition with the following marketing tactics:
Benjamin Plumbing has been serving families and businesses with expert plumbing and unmatched integrity for decades. Learn how this second-generation, family-owned business keeps growing through dedication, professionalism—and smart marketing with Mid-West Family Madison.
Benjamin Plumbing remains a household name in Dane County with incredible customer service, hard work, and consistent marketing:
Why Mid-West Family Madison
Local isn’t a buzzword at Mid‑West Family Madison—it’s our DNA. Our staff lives, works, and grew up right here, giving us a real‑time pulse on Dane County life. That hometown insight fuels campaigns tuned to local rhythms and real business goals. Most brands we serve are neighbors, not faceless corporations, and that proximity is our edge. Because we’re part of the community we market, every idea lands with relevance, authenticity, and heart.
