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Benjamin Plumbing

Turning on the tap for Benjamin Plumbing

Benjamin Plumbing had an outdated website. It lacked site security, on-page SEO, quality content, mobile responsiveness, and proper user experience design.

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Goals

  • Increase leads
  • Increase organic search visibility
  • Create a mobile friendly design for better user experience
  • Implement a captivating website design to promote site-wide uniformity
  • Develop an easier way for customers to set service appointments on all devices
  • Generate content to promote user interaction and help rank higher in search results

Solution

Through in-depth content interviews we were able to capture the essence of Benjamin Plumbing and its position within the industry, allowing us to provide expertly written, SEO-rich content for the new site.

Our design team put together a modern, user friendly website design emphasizing uniformity, vitality, and conversion optimization. We built in streamlined functionality to make it easy for users to request service, pay online, and book appointments.

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Results

The website launched on time and on budget, but what happened next was even more impressive.

  • New Leads: Averaging 56 new leads per month
  • Organic Search: 60% increase in visibility
  • Bounce Rate: 32% decrease in bounce rate

The increased business sparked a need for Benjamin Plumbing to hire 3 new plumbers to manage current & new clients. They are extremely happy and continue to work with us on other digital projects.

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