We worked on a strategy to position Dan O’Brien as a trusted advisor who would help clients get the best mortgage based on their unique financial situation. Part of that strategy was to help Dan stick out in a very crowded mortgage services market. We helped create the persona “Dan The Mortgage Man” to uniquely brand him and his company in the marketplace so as to increase awareness and generate more new client leads.
This also included a custom musical jingle that furthered the effectiveness of the branding strategy we created with Dan.
We then helped Dan integrate his brand with the raving fans we have on our Solid Rock 94.1 WJJO station by using adlib testimonials with one of our most well-known influencers, Johnny Danger. In addition to that, we also helped associate Dan’s brand with one of the great causes we spearhead by having Dan’s company be the title sponsor of the JJO Veterans Radiothon hosted by Randy Hawke.