Goals
As with most every business the goal was to sell their product. But first, they needed to get their name out as an alternative to higher-priced, less efficient competitors. Also, the process seems too easy and too reasonably priced – so we needed to build consumer confidence.
- Drive people actively looking to purchase replacement windows to EasyOrderWindows.com
- Build brand awareness
- And, of course, sell more windows
Solution
This is a start-up with a small budget. The strategy team sharpened their pencils and came up with a very targeted approach to gain traction, get clicks, and build momentum. The demand was there. Polls suggest millions of people are spending their stimulus money on home improvement. Couple that with the lack of inventory of homes for sale and the exorbitant cost to build a new home and you have a perfect opportunity to sell upgrades to existing homes.
Targeted Display advertising provided the perfect way to pinpoint the right people with a conservative budget and drive engagement.
Results
Over a period of four months, the campaign achieved 580,163 impressions, an average CTR of 0.17. Geofences at local competitors netted 279 unique website visits
The client is so happy with the results of this one tactic that his renewal includes Search Engine Marketing and a social media ads campaign.
