Real Results With Radio For EverReady Electric
When we first started working with EverReady Electric back in 2011 they didn’t have a plan of action to grow their business. They took each call for advertising as it came in and didn’t have an effective process on which tool they should invest in.
Goals
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Build brand awareness in their market
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Increase the number of customers
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Build brand awareness to help attract great employees
Solution
We worked on a strategy to position EverReady Electric as a premier electrical company in Dane County. Part of that strategy was to help EverReady Electric stick out in a very crowded market. We helped create a radio marketing plan on Q106 and The Zone to reach their target market. We used creative messaging to distinguish them from their competitors. EverReady Electric is a family-run company that began by farming. We knew the audience would appreciate their work ethic and roots in farming which means, they are willing to work to get the job done correctly. We use radio messaging to tell the story of EverReady Electric to our audience with consistent messaging all year long.
