Goals
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Build brand awareness in their market
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Increase the number of customers
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Build brand awareness to help attract great employees
Solution
We worked on a strategy to position EverReady Electric as a premier electrical company in Dane County. Part of that strategy was to help EverReady Electric stick out in a very crowded market. We helped create a radio marketing plan on Q106 and The Zone to reach their target market. We used creative messaging to distinguish them from their competitors. EverReady Electric is a family-run company that began by farming. We knew the audience would appreciate their work ethic and roots in farming which means, they are willing to work to get the job done correctly. We use radio messaging to tell the story of EverReady Electric to our audience with consistent messaging all year long.
Results
We have been working with EverReady Electric since 2009. We helped them grow to a $2,000,000 company in 2012 and over the next 8 years helped them double their gross revenue to $4,000,000
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