Goals
- Raise money for the American Family Children’s Hospital
- Create unique fandom experiences for the loyal listener audience
- Increase Q106 mobile app downloads
- Grow Q Country Club memberships
![Goals Goals](https://www.midwestfamilymadison.com/hs-fs/hubfs/MidWestFamilyMadison_January2024/Images/Untitled-design-45.jpg.webp?width=1744&height=1442&name=Untitled-design-45.jpg.webp)
Solution
Our team crafted a high frequency, short-term multi-channel campaign. All efforts drove concert-goers to get their tickets on the Q106 mobile app. To buy a ticket, attendees joined the Q Country Club and logged in to the Q106 app to find the presale code and ticket link.
Campaign included:
- On air radio promotions
- Lee Brice, Ashley McBryde, and Jordan Davis Promo
- Sold Out Promo and Teaser
- Joe Nichols, Carly Pearce, and Luke Combs Promo
- Initial Promo
- Social Media posts on Facebook and Instagram
- Website banner ads
- Email Blasts to our Q106 Country Club loyal listeners
![solution solution](https://www.midwestfamilymadison.com/hs-fs/hubfs/MidWestFamilyMadison_January2024/Images/Untitled-design-46.jpg.webp?width=937&height=1858&name=Untitled-design-46.jpg.webp)
Results
Over the 6-week campaign promoting the event, here are the highlights:
- 1,000 tickets sold - and it never went on sale to the public!
- Over 70% renewal rate for local business sponsors from Storyteller’s Jam #27 in 2020 - over one and a half years later!
- Auction raised $9,000 for the American Family Children’s Hospital
- Hundreds of new Q Country Club members
![Results Results](https://www.midwestfamilymadison.com/hs-fs/hubfs/MidWestFamilyMadison_January2024/Images/Untitled-design-47.jpg.webp?width=1920&height=1076&name=Untitled-design-47.jpg.webp)
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