Fancy Like - Country Radio Fuels Cause Marketing - Mid-West Family Madison

Fancy Like - Country Radio Fuels Cause Marketing

Omnichannel Event Marketing for Q106 Cause Marketing Event

Would you pay $100 for two tickets to attend a concert if you didn’t know who was playing? We didn’t think anyone would either—but 28 concerts later, Q106 Storyteller’s Jam sells out faster every time. Each show sells within 24 hours through the Q016 app to our Q Country loyal listener club—tickets never make it to the public!

Concert-goers learn who’s playing when they show up with their ticket. The artists take turns telling the stories behind their songs, singing, and playing. And when the “stars” align, they play together for a song or two.

Past Storyteller’s Jams include Miranda Lambert, Keith Urban, Eric Church, Taylor Swift, Ashley McBryde, and Walker Hayes. What better way to be fancy like Applebee’s on a date night (that’s right!)? Take your date to Storyteller’s Jam #28!

All proceeds from the show benefit the American Family Children’s Hospital. The auction includes one of a kind items, like autographed guitars and concert experiences. As sponsors, businesses are the primary drivers for onsite fundraising at the show.

Goals

Raise money for the American Family Children’s Hospital
Create unique fandom experiences for the loyal listener audience
Increase Q106 mobile app downloads
Grow Q Country Club memberships

Goals

Results

Over the 6-week campaign promoting the event, here are the highlights:

1,000 tickets sold - and it never went on sale to the public!
Over 70% renewal rate for local business sponsors from Storyteller’s Jam #27 in 2020 - over one and a half years later!
Auction raised $9,000 for the American Family Children’s Hospital
Hundreds of new Q Country Club members

Results

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