Goals
- Raise money for the American Family Children’s Hospital
- Create unique fandom experiences for the loyal listener audience
- Increase Q106 mobile app downloads
- Grow Q Country Club memberships
Solution
Our team crafted a high frequency, short-term multi-channel campaign. All efforts drove concert-goers to get their tickets on the Q106 mobile app. To buy a ticket, attendees joined the Q Country Club and logged in to the Q106 app to find the presale code and ticket link.
Campaign included:
- On air radio promotions
- Lee Brice, Ashley McBryde, and Jordan Davis Promo
- Sold Out Promo and Teaser
- Joe Nichols, Carly Pearce, and Luke Combs Promo
- Initial Promo
- Social Media posts on Facebook and Instagram
- Website banner ads
- Email Blasts to our Q106 Country Club loyal listeners
Results
We have been working with EverReady Electric since 2009. We helped them grow to a $2,000,000 company in 2012 and over the next 8 years helped them double their gross revenue to $4,000,000
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