Swita Metal Roofing’s goals revolved around short-term lead generation and long-term growth, so we implemented campaigns for both PPC and SEO. At the start we did extensive industry and keyword research to ensure we created optimal campaigns. We began optimizing SEO both on-page and off-page to start the slow march to the top of search rankings.
For PPC we developed captivating ads, allowing Swita to show in the top of search ranking immediately. A combination of strategic keywords and phrases helped keep cost per click low, while maximizing conversions.