Become the Most Recognized Brand in Your Industry With Radio

Let’s Be Honest, You Don’t Want to Buy Radio Advertising: You Want:

  • Increased Top of Mind Awareness

    With our custom system, your brand can grow to be the #1 business in your industry in Southwest Wisconsin.

  • Cost Effective Reach

    Reach your best customers across multiple stations and qualify for station discounts that will drive down the cost per impression.

  • Local Influence with A Local Partner

    We have local influencers with thousands of loyal followers who will endorse your business and help drive fast results.

  • To Associate With Fun and Cool People

    We will help you associate your brand with some of the top events in Southwest Wisconsin to enhance your stellar reputation.

Leapfrogging your competitors starts with learning about your goals. Take the first step, or hop, here

We’ll give you a head start and build a custom, strategic, focused plan to get quick results right out of the gate.

Why Mid-West Family Madison is the perfect marketing partner for you!

We Have A System To Get You Results

We have a proven track record for delivering results to local businesses just like yours.

Custom Fit To You

Our plans are not one-size-fits-all. They’re scalable and flexible to ensure you get what you need, on time and on budget.

We Can Implement Your Complete Strategy

We deliver a full-funnel plan to help you achieve your business goals.

Brands We've Partnered With:

Ruth's Chris Steak House logo
Culver's logo
Keleny Top Soil logo
Mad City Power Sports logo
Swita Metal Roofing logo
Zimbrick logo
Wilde East Towne Honda logo
Benjamin Plumbing logo

It's Not Your Grandpa's Radio Strategy

Crafting your custom, focused marketing plan starts with YOU.

Our experts uncover your pain points, learn where you struggle, and where you shine.

Knowing your goals and desired results ensures we choose the right tools for the right job.

Broadcast Radio

We will create stories that will build a relationship with your target customers on our award-winning stations.

Streaming Radio

Put your message in front of over 100,000 people streaming our stations on our station's apps and websites.

Influencer Marketing

Allow our influencers to help introduce your brand to their 1000's of fans that know, like, and trust them.

Online Advertising

Place display ads on our station's apps and websites and reach over 1,000,000+ annual visitors.

Proof Of Results

We are not here to win fancy advertising awards—although that does tend to happen from time to time.

Our real passion is serving our local community and getting results for people like you.  

Here are a few case studies highlighting the results of other businesses we’ve helped.

Benjamin Plumbing


Through in-depth content interviews we were able to capture the essence of Benjamin Plumbing and its position within the industry, allowing us to provide expertly written, SEO-rich content for the new site.

Our design team put together a modern, user friendly website design emphasizing uniformity, vitality, and conversion optimization. We built in streamlined functionality to make it easy for users to request service, pay online, and book appointments.

Swita Metal Roofing


Swita Metal Roofing’s goals revolved around short-term lead generation and long-term growth, so we implemented campaigns for both PPC and SEO. At the start we did extensive industry and keyword research to ensure we created optimal campaigns. We began optimizing SEO both on-page and off-page to start the slow march to the top of search rankings.

For PPC we developed captivating ads, allowing Swita to show in the top of search ranking immediately. A combination of strategic keywords and phrases helped keep cost per click low, while maximizing conversions.

Educated Mortgage Services


We worked on a strategy to position Dan O’Brien as a trusted advisor who would help clients get the best mortgage based on their unique financial situation.   Part of that strategy was to help Dan stick out in a very crowded mortgage services market.  We helped create the persona “Dan The Mortgage Man” to uniquely brand him and his company in the marketplace so as to increase awareness and generate more new client leads.  

Maysteel Custom Sheet Metal


We implemented paid search campaigns to increase traffic to the Maysteel website. We targeted Maysteel's core business sectors while also running campaigns in prospective markets. We ran A/B testing with new campaigns and closely monitored and fine-tuned the ad campaigns to optimize success.

Ever Ready Electric


We worked on a strategy to position EverReady Electric as a premier electrical company in Dane County.   Part of that strategy was to help EverReady Electric stick out in a very crowded market.  We helped create a radio marketing plan on Q106 and The Zone to reach their target market.  We used creative messaging to distinguish them from their competitors.  EverReady Electric is a family-run company that began by farming. We knew the audience would appreciate their work ethic and roots in farming which means,  they are willing to work to get the job done correctly.  We use radio messaging to tell the story of EverReady Electric to our audience with consistent messaging all year long.

Free Radio Advertising Quote

One of our experts will work with you to create a custom plan geared to help you accomplish your long-term business goals.

What Makes Us Different?

We can carry the branding and messaging strategy our experts help you create throughout your marketing strategy. That way your message remains congruent so your ideal customers remain connected with your brand.