Case Study

Auto Service Company

Another Example of How Branding Makes a Huge Difference!

A Marketing Success Story

Tom's Auto Center

The "get'r fixed, get'r done to get you going guys" found they needed a tune-up of their own. They wanted to get their business firing on all cylinders and build their business into a great local brand.

From humble beginnings to local legend! Locally owned for 34 years, Tom's Auto Center focuses on ensuring the work they do is the work your car needs. Honesty and integrity are the cornerstones of their business.

Outstanding Results - Huge Growth

  • 21% year-over-year growth from 2020 to 2021

  • 27% year-over-year growth from 2021 to 2022

  • $850,000 growth in sales from 2020 to 2023

  • 867 higher car count in 2023 over 2020

MWF Solution

A Strategic Blend of Tactics


  • Branding Radio Schedules with emphasis on positioning Tom's Auto Center as THE place to come for repairs done right!
  • Musical Image—A catchy jingle can cement Tom's Auto Center in the consumer's mind.
  • Storytelling—Each radio episode builds a picture of a caring, responsive, honest place to bring your car for service.

 

A FiveStar Review

⭐⭐⭐⭐⭐

"Cody and Larry went above and beyond to ensure we had a thorough and great experience at Tom's Auto Center. It's hard to find people you can trust consistently in today's world and the team at Tom's did that for us. We will be sure to come back for future service needs and are telling everyone we know that if they want reliable, trustworthy automotive experience, Tom's Auto Center is the place to go! Thank you so much."

Alan P